LAST CALL AT TWO-HUNDRED BORDERS BOOKSTORES
February 20, 2011 § Leave a comment
Long lines formed yesterday outside of soon-to-be-closed Borders bookstores all over the country, as people waited to take advantage of the clearance sale: 20—40% discount. Isn’t it interesting that this is precisely the discount range offered by Amazon on new books? This shows us how popular printed books are, and also serves as a handy reminder of where the bookstore customers have gone. E-fairness legislation and pressure on publishers not to grant preferential discounts will help right the balance, increasing traffic to brick-and-mortar bookstores.